Job description: The Digital, Scale and Insights (DSI) team is focused on understanding and optimizing the customer journey as a key enabler for the company to move fast and iterate quickly on big business problems.
The HQ Digital Experience Analytics lead will deliver actionable insights that guide the business – driving the tactical site and pipeline optimizations to supporting the executions needed to implement Intel’s Analytics Strategy. This requires a blend of analytical experience, media and marketing experience, technical capability and strong understanding of marketing data structures, all applied to discover key insights that lie in Intel’s customer experience footprint.
A successful candidate will be hands on linking the data strategy, to capabilities tracking and tagging needs, and their downstream implications, this role will also manage the ongoing reporting and ad hoc analysis of key issues driving marketing performance
This individual will leverage their technical experience and analytical skills as they partner with internal and external partners to ensure evolving data and reporting needs are met.
Responsibilities may include:
Responsible for HQ Digital Experience Analytics execution for Intel’s HQ team against our digital experiences, with a focus on web analytics for Intel.com
Work with stakeholders to develop measurement plans that are aligned to business objectives and optimizing the end-to-end customer journey by improving the customer experience
Identify actions that can be taken to help optimize business objectives, then conduct analyses with web and marketing automation platform data to generate actionable insights
Present insights in a clear and succinct manner
Work with stakeholders to execute recommended actions and then measure the success of each action
Proactively recommend and then develop dashboards
Manage the testing/optimization and customer insight programs for DSI and champion for a testing discipline across the customer experience footprint
Work cross-functionally with key stakeholders across business and technical teams to translate needs into analytics solutions – including data integration, data warehousing, data tagging, agency resources, QA reporting and testing.
A successful candidate will demonstrate:
Comfortable with ambiguity and an ever-changing technology landscape
Demonstrated expertise in digital analytics platforms (Adobe Analytics/Adobe Experience Cloud)
Excellent communication and presentation skills, able to drill deep into technical and analytical issues while also clearly translating terms and issues to non-technical stakeholders.
Working knowledge of the architecture related to marketing technology and how it’s executed end-to-end, leveraging a thorough understanding of data structures, tagging, server and client-side data integration.
Utilize technical knowledge to conduct data audits and debugging efforts to ensure digital data issues and discrepancies are resolved in a timely manner.
Passion and curiosity about metrics, causality and trends, and the customer experience
Ability to identify successful programs and tactics and operationalize their success
Comprehension of marketing/segmentation strategy, messaging, competitive analysis
Comprehension of lead models and funnel analysis
Search engine optimization best practices, principles, current trends
Ability to think critically and analytically, skilled in applied statistics (a plus)
Understanding of and familiarity with web and emerging technologies
Experience with tag management solutions (Adobe Launch, Tealium)
Must have strong understanding of data and tagging implementations and its impact on analytical deliverables and recommendations.
Ability to guide tagging and tracking requirements for technical teams and assisting with analytics tagging QA
Experience managing in a highly matrixed organization and cross-functional stakeholders
Demonstrated ability to influence and ensure alignment with cross functional stakeholders
You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship
3+ years of Adobe Analytics experience
5+ years in relevant analytics experience
3+ years of experience implementing client-side tracking and tagging end-to-end
5+ years of creating presentations and presenting insights to management
Masters or MBA preferred
5+ years of experience with marketing automation platforms (SFDC, Eloqua, Marketo, etc.)
5+ years of experience with Power BI
3+ years of experience with sales pipeline data
3+ years of experience with on-site customer survey data
2+ years of experience with machine learning, LTR, and personalization preferred Inside this Business Group
Intel’s Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
US, Arizona, Phoenix;US, California, Folsom;US, California, Santa Clara
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
USExperienced HireJR0183105HillsboroSales and Marketing
Location: Hillsboro, OR
Job date: Wed, 20 Oct 2021 03:51:02 GMT
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