Marketing Manager

Job title: Marketing Manager

Company: Plasma-Therm, LLC

Job description: SUMMARY:

Manages the day-to-day marketing activities of the organization and long-term marketing strategy for the company. Provides dedicated support for all company-wide Marketing efforts in a multi-department and House of Brands environment. Increases Plasma-Therm’s presence and drives the business through the inception, creation, production, and delivery of marketing programs consistent with all corporate goals and objectives. Ensures consistent, coordinated professional images and messages in keeping with Marketing campaigns.

DUTIES AND RESPONSIBILITIES:

  • Manages all marketing for the company and activities within the marketing department
  • Responsible for the development and execution of digital and other marketing strategies, in line with company objectives, including managing and/or finding outsourced resource solutions.
  • Coordinates with sales, service, and product teams to develop, plan and execute marketing plans, advertising and promotion activities that support sales and revenue objectives
  • Performs all normal supervisory functions, including hiring, training, performance management, and counseling
  • Oversees the Company’s marketing budget
  • Creates and promotes all marketing material in line with marketing plans
  • Responsible for brand management and corporate identity – implement and ensure consistent standards are maintained for logo usage and branding throughout product lines, promotional materials, website, and events
  • Plans and implements promotional campaigns, both online and print, and reports on effectiveness
  • Actively involved in sales process optimization including SFDC usage and lead management.
  • Manages and improves lead generation campaigns, utilizing analytics and reporting for data-driven decisions
  • Responsible for project management functions when working with any marketing outsourced partners
  • Manages and improves front and back end SEO and is responsible for website improvements
  • Maintains effective internal communications to ensure all relevant company functions are informed of marketing objectives
  • Analyzes potential strategic partner relationships for company marketing
  • Create and execute account-based marketing campaigns utilizing marketing automation software
  • Performs other duties as assigned
  • It is every employee’s responsibility to be aware of the applicable Safety & Health, Quality and Environmental Process of Plasma-Therm

SUPERVISORY RESPONSIBILITIES:

  • Positions that report to this one: Trade Show Coordinator, Graphic Design Coordinator

QUALIFICATIONS:

  • Bachelor’s degree in marketing required; masters is preferred
  • Minimum of three (3) years of experience working in a marketing environment, preferably in a high technology manufacturing
  • Experience in Digital Marketing
  • Background in marketing technical products preferred
  • Experience with SEO, web design, marketing strategy, and brand awareness
  • Experience managing multiple marketing projects & budgets simultaneously required
  • Experience developing and managing advertising and promotional budgets
  • Experience creating and executing inbound marketing campaigns and using data analytics to measure ROI.
  • Practiced creative outlook
  • Excellent interpersonal skills and dedication are required to secure the trust and support of the many varied points of the daily business. The role will be to drive communications projects in a team environment.
  • Strong analytical and project management skills
  • Able to interface with internal departments and senior management, external production service bureaus, advertising and communications vendors, and promotional item vendors
  • Strong background in writing, editing, and distributing various forms of communication to various media sources
  • Strong background in working on marketing/business communication materials, collateral, brochures, advertising, logos, mailers, customer and employee surveys
  • Able to work with and manage outsource partners (e.g., website development, email marketing)
  • Microsoft Office Suite and Database Applications
  • Strong social media skills specifically focused on B2B business marketing
  • Knowledge of CRM’s and marketing software used to grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale
  • Excellent verbal and written communication skills
  • Advanced Graphic Design skills are required
  • Able to travel up to 20%, domestically and internationally

SKILLS AND ABILITIES:

  • Practiced creative outlook
  • Excellent interpersonal skills and dedication are required to secure the trust and support of the many varied points of the daily business. The role will be to drive communications projects in a team environment.
  • Strong analytical and project management skills
  • Able to interface with internal departments and senior management, external production service bureaus, advertising and communications vendors, and promotional item vendors
  • Strong background in writing, editing, and distributing various forms of communication to various media sources
  • Strong background in working on marketing/business communication materials, collateral, brochures, advertising, logos, mailers, customer and employee surveys
  • Able to work with and manage outsource partners (e.g., website development, email marketing)
  • Microsoft Office Suite and Database Applications
  • Strong social media skills specifically focused on B2B business marketing
  • Knowledge of CRM’s and marketing software used to grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale
  • Excellent verbal and written communication skills
  • Advanced Graphic Design skills are required
  • Able to travel up to 20%, domestically and internationally

WORK ENVIRONMENT and PHYSICAL DEMANDS:

  • The normal work environment is typical of a business office, manufacturing operation with cleanroom facility, and support areas such as machine shop and stockroom.
  • The incumbent is routinely required to sit, stand, walk, touch, see, and hear.

Expected salary:

Location: Saint Petersburg, FL

Job date: Fri, 25 Feb 2022 23:33:46 GMT

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