Modality Leader, Radiology

Job title: Modality Leader, Radiology

Company: General Electric

Job description: Lead in the field execution of impactful programs and campaigns developed by Marketing; key partner in communicating insights to facilitate marketing enhancements.

Product (SME) and Market specialist to lead initiatives that will drive growth

Work with training to ensure the appropriate sales training is planned

Partner to develop training needs, curriculum and training assets

Lead strategic targeting initiatives, SFDC opportunity and Call activity management by working with the zone leaders to provide tools that drive better territory management and sales growth

Work with Sales Analytics on sales dashboards, analytics, reports the team will receive to understand and develop territory plans

Work with Marketing to make sure the team has the correct resources, marketing material and messaging

Partner with Marketing/Training Leader to the implementation of Marketing initiatives

Make sure we are leveraging GPO contracts and strategic pricing initiatives

Work jointly with up Core Imaging Sales Leaders and sales reps to identify additional key targets for future growth and maintain a robust funnel of new opportunities through continued research and development in respective Zone.

Understand and analyze market dynamics and competition to develop business opportunities for the Account and Product Specialist teams in the geography. Provide ongoing feedback to management, Region and marketing.

Act as reference point to the Regional/Zone account teams and lead, coach and direct the differentiation ie. position, value proposition, and key message of the product/solution/service. Ensure and validate up to date knowledge of product positioning.

In conjunction with relevant marketing and regional SFE resources, determine the market potential for their product/product range or segment and prioritize the opportunities

Work with Sales Representatives to differentiate GE’s product offerings by: conveying compelling value propositions, leading opportunities, developing

Providing ideas around new pricing strategies to gain share and open up new opportunities. Gain Visibility around current contract positions where we can leverage pricing to grow and uncover while maximizing contract value.


Bachelor’s degree from an accredited university or college with at least 5 years of relevant experience in or supporting a Commercial organization

Direct experience or ability to work with sales: developing, organizing and implementing sales plans, meeting and exceeding sales targets, and penetrating new accounts/markets/competitive through proficiency in prospecting, lead qualification, sales and negotiations

Knowledge of Radiology (or Cardiology) contrast media /pharmaceutical markets as well as adjacent markets (equipment and clinical applications)

Willing and able to live and travel 30-50% within the United States

Valid motor vehicle license

Desired Characteristics

Selling experience in a medical, healthcare, technical, pharmaceutical, medical devices or Life Sciences fields

Outstanding influencing, interpersonal and networking skills to drive collaborative culture at all levels.

Strong business acumen; financial and organizational skills.

Ability to connect ideas, people, and resources to design optimal outcomes for customer and company

Team oriented – ability to motivate and work well with diverse, cross-functional teams

High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.

Demonstrated ability to have executive conversations with Hospital CEO, CFO and COO.

Demonstrated executive level relationship building

Willingness and ability to take on additional responsibilities and undertake challenging tasks

Advanced negotiation, problem solving and influencing skills.

Unblemished record of compliance and integrity

Demonstrated Computer skills with special emphasis upon Excel and PowerPoint

Live near an international airport with multiple flight options

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.



Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

As a federal government contractor, GE may in the future be required to have U.S. employees fully vaccinated against COVID-19. Some GE customers currently have vaccination mandates that may apply to GE employees.

Relocation Assistance Provided: No

Expected salary:

Location: USA

Job date: Wed, 15 Dec 2021 06:49:46 GMT

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